Who should
discover you?
Focus on the people you can help, the questions they ask and what they need to know before choosing someone like you.
CONTENT FOR FOUNDERS, EXPERTS & CREATORSYour expertise.
Your expertise.
Content that
earns attention.
Give the right people a reason to discover you, trust your expertise and start a conversation.
A team to run your content operation, or an editing team for the footage you already create. Choose the support that fits.
Ready for the next shift. Grounded in what works.
Something worth saying.
A system that gets it out there. ↘
Expertise → stories✳Stories → attention✳Attention → trust✳Trust → conversations
01 / START WITH THE AUDIENCEGood content starts
Good content starts
with the right questions.
Content should help people understand why your expertise matters to them. We start there, then build a repeatable way to share it.
Who should
What do they need
to understand?
Turn your experience into clear explanations, useful examples and formats you can keep making in your own voice.
What helps them
take the next step?
Make it easy to explore your work, use a helpful resource or enquire. Learn from relevant responses and the conversations that follow.
02 / SELECTED WORKSee the thinking
See the thinking
put to work.
Personal brands across specialist healthcare, creator education and real estate. Different audiences, with content built around each person’s expertise.
01 / Endometriosis surgery10–15enquiries a day
Puro reports around 10–15 leads a day, including at least 100 surgery-seeking enquiries a month. The distinction matters: interest in surgery is not a booked procedure.
02 / Co-founder · creator & educatorBeyond the feed.Strategy → content → useful resources
Strategy, editing and content operations, supported by digital resources and her website. A connected experience for people who want to learn from her.
03 / Dubai real estate~$2M+property transaction value
End-to-end positioning and content strategy. After roughly 18 months of content creation, Puro reports a content-assisted property deal valued at around US$2 million-plus.
Outcomes are founder-reported as of September 2026, not independently audited or typical results. Profile totals were checked on 24 September; they do not show growth attributable to our work. See all five examples, scope and attribution ↗
03 / CHOOSE YOUR SUPPORT
Hand over the operation.
Or just the editing.
Start with the support you need, then choose a monthly capacity. Both services have clear responsibilities, a review process and visible prices.
Managed for You
For help deciding what to say and getting it published. You bring expertise, footage and approvals. We run the agreed strategy, scripts, editing, resources and publishing.
See the managed delivery scope ↗Edits Only
For a clear direction and footage you already have. You supply the brief and record. We edit and deliver approved reels; your team handles strategy and publishing.
See the editing delivery scope ↗Pricing loads for your region
15 original reels
Plus capacity for up to 5 resources each month
Compare scope & packages ↗30 original reels
Plus capacity for up to 10 resources each month
Compare scope & packages ↗Up to 15 reels
Your footage and brief. Approved exports.
Compare scope & packages ↗Up to 30 reels
Your footage and brief. Approved exports.
Compare scope & packages ↗Choose 15 for a focused rhythm, or 30 if you can supply and review more content. Resources are practical guides, checklists or templates, chosen when useful.
Most clients won’t need a separate setup engagement. Routine planning and content direction are part of Managed for You. A setup fee applies only when substantial positioning, branding or strategy work is needed. We agree the scope and fee with you before starting.
Optional setup, if needed: View optional setup pricing ↗. Typically 1–2 weeks for that agreed engagement. Shoots and specialist production need a separate quote.
04 / HOW MANAGED CONTENT WORKSBring the substance.
Bring the substance.
We keep it moving.
A content operation you can delegate, with your expertise and approval at its centre.
You bring the subject knowledge, record your footage and approve the work. We coordinate the agreed strategy and delivery around those inputs.
See who does what ↗- 01
Find the substance.
We agree who the content should help and what you want it to support.
- 02
Build the plan.
We research topics and prepare scripts. You check the facts and voice.
- 03
Record. Review. Refine.
You record with our guidance. We edit, check the work and consolidate your feedback.
- 04
Publish and learn.
After your approval, we publish to agreed destinations and use feedback to plan the next batch.
05 / THE TEAMA creator’s perspective.
A creator’s perspective.
An operator’s experience.
Co-founded by Puro and Malavika Chitoor. Content thinking grounded in practice, with a system behind the delivery.
CO-FOUNDER · CREATIVE CONTENT STRATEGIST
Malavika Chitoor
Malavika puts the ideas she shares into practice through her own content, audience and digital resources. Her perspective comes from creating, testing and learning in public.
CO-FOUNDER · OPERATIONS & CLIENT DELIVERY
Puro
Puro runs the agency’s content operation, bringing experience coordinating strategy, production and publishing systems for personal brands across specialist healthcare, creator education and real estate.
PREFER TO THINK IT THROUGH FIRST?A useful place
A useful place
to start on your own.
Explore free guides on audience, positioning and content formats. The Founder Content Map helps you put your own first plan on paper, with no sign-up.
Browse the free guides ↗
Start with your Founder Content Map ↗LET’S MAKE SOMETHING WORTH PAYING ATTENTION TO.What are
What are
you building?
Tell us who you help, what you want content to achieve and where you need support. You can choose a package with us.
Discuss your content ↗We review your enquiry, discuss fit and agree the work in writing. No payment or service agreement at enquiry.